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Downtown Belmont Business Fencing Project Taps Skills Of Two Clients

Lyerly Agency debuts new artistic fence behind Main Street firm (6/21/16) BELMONT, N.C. –  When mulling the idea of a new property-line fence for Lyerly Agency’s Davis Street side in Belmont, owners Elaine Lyerly and Melia Lyerly wanted more than boring chain-link or...

Local Agency Announces New Executive Assistant

(8/20/15) BELMONT, N.C. –  Lyerly Agency welcomes Susan Jones to the position of Executive Assistant. Executive Vice President and COO Melia Lyerly recently announced the new addition to the team. As part of her extensive background, Jones has provided...

Bizzed Up Marketing Tips

From our syndicated articles with Gatehouse Media

11/27/20 • Five Ways To Maintain A Vibrant Digital Brand

As posted in the Gaston Gazette It’s relatively simple to pick out digital brands that feel like they’re going stale. The sense that a brand needs an update often is rooted less in logo or color and more in the way the business approach is articulated to its customers...

10/11/20 • Marketing To Wants Over Needs

As posted in the Gaston Gazette “The American Dream.” This phrase has existed for decades around the world as people chase what they truly most desire for their lives. It’s an aspirational goal that includes opportunity, monetary gain and societal achievements in the...

9/27/20 • Five Ways Your Business Can Capitalize On Opportunities

As posted in the Gaston Gazette When Yelp started in 2004, it wasn’t the successful review directory that it is now. It started as a system to ask friends for recommendations, but that business model didn’t generate much interest. Instead, Yelp noticed that users were...

8/23/20 • Market Your Business With A Strategic Story

As posted in the Gaston Gazette Several years ago, we shared with you the immense power that a good story could have on your business. While that remains accurate and true, storytelling evolves with time, including the ways in which you reach customers and clients...

5/3/20 • Continue To Communicate Throughout COVID-19

As posted in the Gaston Gazette For more than a month, COVID-19 has altered the business landscape. Our nation has experienced sweeping layoffs, furloughs and uncertainties. We’ve witnessed services shutter, struggle, amplify online outreach and contribute to the...

2/2/20 • The Nuances Of Native Advertising

As posted in the Gaston Gazette As readers and viewers strive to avoid traditional advertising in their everyday lives, businesses and advertisers must grow increasingly creative in their effort to reach audiences. They must think beyond billboards and display ads to...

12/15/19 • ‘Tis The Season…For A Good Jingle

As posted in the Gaston Gazette Jingle bells, jingle bells. No, not that kind of jingle – we’re talking marketing jingles this holiday season. The pure power of jingles is undeniable. You might be singing your favorite advertising tune in this moment. Are you meowing...

11/3/19 • Five Ways To Successfully Engage Your Stakeholders

As posted in the Gaston Gazette We’ve seen it many times before: someone comes up with a great idea or a fabulous new product, but the idea somehow falls flat. What’s the reason? Often, the problem is rooted in communication, particularly with stakeholders; big...

9/29/19 • Five Ways Your Business Can Avoid Faux Feminism

As posted in the Gaston Gazette It’s everywhere these days: companies trying to use public relations, marketing and advertising to illustrate dedication to women’s causes. From Dove to Secret to Lean Cuisine, company after company is looking for a way to connect their...

9/13/19 • Five Ways To Engage More Customers On Social Media

As posted in the Gaston Gazette Tweeting. Posting photos on Instagram. Sharing posts on Facebook. For good or for ill, social media is a pretty ubiquitous business tool, and for good reason: it gets your message out swiftly to thousands of people and with no cost on...

7/28/19 • Five Ways To Generate Leads, Sales From Trade Shows

As posted in the Gaston Gazette No matter your niche, a trade show exists for you to either learn or exhibit. This booming marketing tool allows a business to reach an active target audience that attends a specific show with purpose. According to 2018 statistics...

6/30/19 • Five Ways To Make A Memorable Mission Statement

As posted in the Gaston Gazette We all know that mission statements are a necessity: they’re a great way of communicating a succinct yet powerful bit of information about what your business really believes to loyal and potential customers. But the process of creating...

5/19/19 • Distinct Differences In Selling Products Vs. Services

As posted in the Gaston Gazette Many people assume that marketing is simple – a list of tips and tricks that fit every audience and business. A communications umbrella of strategies that applies to all, if you will. But there exists subtle yet pivotal variances in the...

5/5/19 • Five Ways To Make Your Personal Brand Stand Out

As posted in the Gaston Gazette Great corporate brands such as Chobani and Dollar Shave Club are known for their inventiveness, polish and ability to excite consumers. And while it’s unlikely any personal brand can meet those same standards, we still can aim to...

3/31/19 • Five Ways Color Usage Can Impact Your Customers

As posted in the Gaston Gazette It’s a well-known fact that color can be the spark that ignites a person’s desire to purchase. According to Social Media Today, color is the main reason that 85 percent of consumers buy a particular product. But what we don’t always...

2/17/19 • Five Ways To Generate The Next “Big Idea”

As posted in the Gaston Gazette Ideas are the bread and butter of the advertising and marketing industries – it’s no surprise that everyone wants to come up with the next “big idea.” That’s because big ideas have the potential to propel a business to the next tier of...

1/13/19 • Five Takeaways From 2018’s PR And Marketing Blunders

As posted in the Gaston Gazette 2018 was a rough year in the world of public relations and marketing; there were a number of corporations that made missteps earning public interest – and public criticism. And sure, while every reliable business is bound to make a flub...

12/9/18 • Five Ways Your Business Will Benefit From AI

As posted in the Gaston Gazette Our understanding of the capabilities of artificial intelligence (AI) – or computers that can perform tasks that only humans were capable of previously – has come a long way since Alan Turing first invented the concept of “thinking...