When one Belmont, N.C., veterinarian had an idea for providing urgent care to pets similar to the way humans access it, he turned toward Lyerly Agency for strategic help bringing his idea to life. This first-of-its-kind facility for pets with urgent, but not life-threatening, medical needs, received the full scope of branding work from Lyerly to bring ideas to fruition.

Playing on the UrgentVet name, Lyerly developed an accompanying tagline for the pet clinic – “Your pet can’t wait to feel better.” We created an artful logo, which has become the basis for its brand and has become a beacon to its locations. A full suite of marketing materials was developed, including a comprehensive, creative website touting UrgentVet’s services and abilities.

Lyerly worked with UrgentVet toward local and trade public relations as well, announcing the innovative venture to media and attaining headlines in the region and across several specialty veterinary publications.