by lyerlyadmin | Nov 18, 2018 | Uncategorized
As posted in the Gaston Gazette We all know the inherent power that compelling visuals and text have to grab a customer’s attention. But it’s also important to have a strong understanding how those words and images make customers feel. That’s why empathy is a hot...
by lyerlyadmin | Nov 3, 2018 | Uncategorized
As posted in the Gaston Gazette In an age of influencers, it’s still a small business owner’s dream to attract the attention of a celebrity who loves what you do and who is willing to say so. Although the results from celebrity endorsement run the gamut, according to...
by lyerlyadmin | Sep 23, 2018 | Uncategorized
As posted in the Gaston Gazette It’s no secret that trust in institutions is down. According to the Edelman Trust Barometer, there was a decline in trust for all four of the following institutions — business, media, government and non-governmental organizations...
by lyerlyadmin | Aug 19, 2018 | Uncategorized
As posted in the Gaston Gazette Articles about millennial consumer influence have officially reached the height of absurdity; on any given day, you can hop online and find a new article blaming them for the decline of everything from birth rates to chain restaurants....
by lyerlyadmin | Jul 15, 2018 | Uncategorized
As posted in the Gaston Gazette Special events can be both exciting and challenging to pull off, especially for small businesses. Most of the time, if you spend enough money, your event can benefit your business, your clients or customers, and your employees. But how...
