by lyerlyadmin | May 5, 2019 | Gazette, Uncategorized
As posted in the Gaston Gazette Great corporate brands such as Chobani and Dollar Shave Club are known for their inventiveness, polish and ability to excite consumers. And while it’s unlikely any personal brand can meet those same standards, we still can aim to...
by lyerlyadmin | Mar 31, 2019 | Gazette, Uncategorized
As posted in the Gaston Gazette It’s a well-known fact that color can be the spark that ignites a person’s desire to purchase. According to Social Media Today, color is the main reason that 85 percent of consumers buy a particular product. But what we don’t always...
by lyerlyadmin | Feb 17, 2019 | Gazette, Uncategorized
As posted in the Gaston Gazette Ideas are the bread and butter of the advertising and marketing industries – it’s no surprise that everyone wants to come up with the next “big idea.” That’s because big ideas have the potential to propel a business to the next tier of...
by lyerlyadmin | Jan 13, 2019 | Gazette, Uncategorized
As posted in the Gaston Gazette 2018 was a rough year in the world of public relations and marketing; there were a number of corporations that made missteps earning public interest – and public criticism. And sure, while every reliable business is bound to make a flub...
by lyerlyadmin | Dec 9, 2018 | Gazette, Uncategorized
As posted in the Gaston Gazette Our understanding of the capabilities of artificial intelligence (AI) – or computers that can perform tasks that only humans were capable of previously – has come a long way since Alan Turing first invented the concept of “thinking...
