9/29/19 • Five Ways Your Business Can Avoid Faux Feminism

by lyerlyadmin | Sep 29, 2019 | Gazette, Uncategorized

As posted in the Gaston Gazette It’s everywhere these days: companies trying to use public relations, marketing and advertising to illustrate dedication to women’s causes. From Dove to Secret to Lean Cuisine, company after company is looking for a way to connect their...

9/13/19 • Five Ways To Engage More Customers On Social Media

by lyerlyadmin | Sep 13, 2019 | Gazette, Uncategorized

As posted in the Gaston Gazette Tweeting. Posting photos on Instagram. Sharing posts on Facebook. For good or for ill, social media is a pretty ubiquitous business tool, and for good reason: it gets your message out swiftly to thousands of people and with no cost on...

7/28/19 • Five Ways To Generate Leads, Sales From Trade Shows

by lyerlyadmin | Jul 28, 2019 | Gazette, Uncategorized

As posted in the Gaston Gazette No matter your niche, a trade show exists for you to either learn or exhibit. This booming marketing tool allows a business to reach an active target audience that attends a specific show with purpose. According to 2018 statistics...

6/30/19 • Five Ways To Make A Memorable Mission Statement

by lyerlyadmin | Jun 30, 2019 | Gazette, Uncategorized

As posted in the Gaston Gazette We all know that mission statements are a necessity: they’re a great way of communicating a succinct yet powerful bit of information about what your business really believes to loyal and potential customers. But the process of creating...

5/19/19 • Distinct Differences In Selling Products Vs. Services

by lyerlyadmin | May 19, 2019 | Gazette, Uncategorized

As posted in the Gaston Gazette Many people assume that marketing is simple – a list of tips and tricks that fit every audience and business. A communications umbrella of strategies that applies to all, if you will. But there exists subtle yet pivotal variances in the...