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6/28/15 • Five Reasons Why It’s Important for Businesses to Give Back

by lyerlyadmin | Jun 28, 2015 | Uncategorized

As posted in The Gaston Gazette: (6/28/15) BELMONT, N.C. –  We all know that volunteerism and generosity are valuable personal attributes, but they can also be a considerable boon to business owners. According to the National Federation of Independent Business, it’s a...

5/24/15 • Five Ways Color Can Boost Your Business

by lyerlyadmin | May 24, 2015 | Uncategorized

As posted in The Gaston Gazette: (5/24/15) BELMONT, N.C. –  Last April, we wrote about how to choose an effective color palette for your business or brand. But because the psychology of color is so complex, and because color itself is such a powerful tool at the...

4/26/15 • Five Reasons ‘Thank You’ Is A Powerful Business Tool

by lyerlyadmin | Apr 26, 2015 | Uncategorized

As posted in The Gaston Gazette: (4/26/15) BELMONT, N.C. –  In our world of oversaturation and overstatement, it’s a rare occurrence when two simple words can have a dramatic effect on virtually anyone who encounters them. But the words “thank you” still pack a...

3/22/15 • Five Reasons Why You Must Add Video To Your Marketing Mix

by lyerlyadmin | Mar 22, 2015 | Uncategorized

As published by The Gaston Gazette: (03/22/15) BELMONT, N.C. – YouTube. Vimeo. Snapchat. Vine. For the unfamiliar, these words can sound like a foreign language, but for those in the know, they are merely a testament to the fact that video is everywhere right now, and...

2/22/15 • Five Ways to Master the Art of Fundraising Communications

by lyerlyadmin | Feb 27, 2015 | Uncategorized

As posted in The Gaston Gazette: (2/22/15) BELMONT, N.C. –  Fundraising effectively for your cause or your nonprofit may seem like a deceptively simple enterprise. After the recent success of the ALS ice bucket challenge – which, according to Forbes, raised well above...
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