Dilling Heating & Cooling

After buying the 60-year-old Cleveland County staple, Dilling Heating & Cooling, its new owners turned to Lyerly Agency for a fresh new brand and marketing strategies. Dilling sought to expand the Kings Mountain, N.C., company across the region and gain greater name recognition.

Lyerly developed a new logo and tagline alongside a compelling color palette. These branding elements laid the foundational groundwork for accompanying truck fleet design. Lyerly used these elements to also create and launch a new, vibrant, easy-to-navigate website for Dilling, fully equipped with SEO to help boost the company’s online presence. Strategic public relations efforts were incorporated to share the new branding – as well as business purchase news – with surrounding media.