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1/31/16 • Lights, Camera, Interview: How To Dress Your Best For TV

by lyerlyadmin | Jan 31, 2016 | Uncategorized

As published by The Gaston Gazette: (1/31/16) BELMONT, N.C. – In July 2007, then-Senator Hillary Clinton addressed her peers on the Senate floor about the excessive cost of higher education. She wore a pink jacket over a black V-neck shirt that plunged just low enough...

12/27/15 • Jingle All The Way (Why Jingles Still Rock Your Bottom Line)

by lyerlyadmin | Dec 28, 2015 | Uncategorized

As published by The Gaston Gazette: (12/27/15) BELMONT, N.C. – Since it’s the holiday season, we thought this would be the best time to write about one of our favorite advertising tools, the jingle. To prove the supreme staying power of a good jingle, we give you...

11/22/15 • “And The Winner Is….” Why It’s Smart To Pursue Professional Awards

by lyerlyadmin | Nov 23, 2015 | Uncategorized

As published by The Gaston Gazette: (11/22/15) BELMONT, N.C. –  When you were young, you were probably taught not to brag. Your bravado was silenced in favor of humility and good manners. But when it comes to professional award opportunities, you need to toss that...

LA Times, November 2015

by lyerlyadmin | Nov 5, 2015 | Agency News, Uncategorized

LATimes_November2015Download

10/25/15 • Quality versus quantity: The research methods for reaching your audience

by lyerlyadmin | Oct 26, 2015 | Uncategorized

As published by The Gaston Gazette: (10/25/15) BELMONT, N.C. –  The trade tools of market research – surveys, interviews, focus groups, etc. – are at the disposal of any business. Whether faced with creative uncertainties or simply wanting to gauge target audience...

Helen Moore, HR Manager, Greiner Bio-One North America

by lyerlyadmin | Oct 22, 2015 | Uncategorized

“Lyerly excelled in their work with the manufacturers of Union County; they understood needs and goals to develop a campaign that is creating a pipeline of young workers interested in manufacturing careers. As a result of Lyerly’s strategic and creative marketing...
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