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12/15/19 • ‘Tis The Season…For A Good Jingle

by lyerlyadmin | Dec 15, 2019 | Gazette, Uncategorized

As posted in the Gaston Gazette Jingle bells, jingle bells. No, not that kind of jingle – we’re talking marketing jingles this holiday season. The pure power of jingles is undeniable. You might be singing your favorite advertising tune in this moment. Are you meowing...

LA Times, November 2019

by lyerlyadmin | Nov 26, 2019 | Agency News, Uncategorized

LATimes-November-2019-FINALDownload

11/3/19 • Five Ways To Successfully Engage Your Stakeholders

by lyerlyadmin | Nov 3, 2019 | Gazette, Uncategorized

As posted in the Gaston Gazette We’ve seen it many times before: someone comes up with a great idea or a fabulous new product, but the idea somehow falls flat. What’s the reason? Often, the problem is rooted in communication, particularly with stakeholders; big...

9/29/19 • Five Ways Your Business Can Avoid Faux Feminism

by lyerlyadmin | Sep 29, 2019 | Gazette, Uncategorized

As posted in the Gaston Gazette It’s everywhere these days: companies trying to use public relations, marketing and advertising to illustrate dedication to women’s causes. From Dove to Secret to Lean Cuisine, company after company is looking for a way to connect their...

9/13/19 • Five Ways To Engage More Customers On Social Media

by lyerlyadmin | Sep 13, 2019 | Gazette, Uncategorized

As posted in the Gaston Gazette Tweeting. Posting photos on Instagram. Sharing posts on Facebook. For good or for ill, social media is a pretty ubiquitous business tool, and for good reason: it gets your message out swiftly to thousands of people and with no cost on...
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