by lyerlyadmin | Aug 31, 2014 | Uncategorized
As posted in The Gaston Gazette: (8/31/14) BELMONT, N.C. – A powerful tagline is one of the best tools you can have in your public relations and marketing toolbox. When done well, a tagline conveys what you stand for, connects with your customers, gets you noticed,...
by lyerlyadmin | Jul 27, 2014 | Uncategorized
As posted in The Gaston Gazette: (7/27/14) BELMONT, N.C. – In one of our columns last summer, we discussed why it’s important for businesses to reach women. We noted that women hold nearly half of the nation’s wealth, control more than 80 percent of household...
by lyerlyadmin | Jul 1, 2014 | Uncategorized
Elaine Lyerly travels to London for tea and talk with Royal Family (7/1/14) BELMONT, N.C. — “By kind permission of Her Majesty The Queen” noted the text on Elaine Lyerly’s invitation to a special mid-June event honoring 150 years of humanitarian action of the British...
by lyerlyadmin | Jun 22, 2014 | Uncategorized
As posted in The Gaston Gazette: (6/22/14) BELMONT, N.C. – One month ago, we helped get your feet wet with a handful of communications terms specific to the public relations industry. This month, we tackle advertising and marketing, providing increased insight into...
by lyerlyadmin | May 25, 2014 | Uncategorized
As posted in The Gaston Gazette: (5/25/14) BELMONT, N.C. – The public relations field is rich with terminology specific to this industry. Dive deeply into research and you’ll swim among ethnography, rhetoric and various theories of understanding. However, in applying...
