5/22/16 • The Power Of A Good Story

As posted in The Gaston Gazette: (5/22/16) BELMONT, N.C. –  Storytelling has held a distinct place in our culture – to inform, inspire and persuade – for thousands of years. From sitting around the fire communicating with sounds, gestures and pictures to our...

4/24/16 • Women: The Under-Tapped Market

As posted in The Gaston Gazette: (4/24/16) BELMONT, N.C. –  With Mother’s Day just around the corner, this is a perfect time to honor women and their surging power in today’s marketplace. Studies show that over the next decade, women will control two thirds of...

3/27/16 • Why Cause Marketing Is A Smart Strategy

As posted in The Gaston Gazette: (3/27/16) BELMONT, N.C. –  We’re familiar with the old adage “to give is to receive.” The timeless rule applies to the day-to-day lives of individuals and businesses alike. In this highly accessible, real-time digital age, consumers...