Holy Angels, a well-known Belmont, N.C., organization that offers complex and multi-layered support for individuals with disabilities, needed someone to help them tackle their dual challenges of brand marketing and fundraising. The organization, which was established in 1956 to provide specialized, round-the-clock care for individuals with intellectual developmental disabilities and delicate medical conditions, sought out Lyerly to take a strategic approach to marketing its mission and effectively engage support through fundraising communications.
Lyerly began with a Communications Audit of the organization to assess the effectiveness of its marketing communications materials for Holy Angels and its two retail establishments that provide vocational training for some of the residents they serve: Cherubs Café and Cherubs Candy Bouquet. In an effort to enhance their existing brand, Lyerly created the tagline “Loving, living and learning for the differently able.” to succinctly encapsulate the organization’s mission and vision. The agency also developed an overview brochure that provides a thoughtful and engaging view of the practical application of Holy Angel’s mission and vision: Its residential services; wellness and medical services; educational, habilitation and vocational services; community outreach; and recreational and creative arts programs. We redesigned the organization’s website to make it more dynamic and to function more effectively as a fundraising tool.
Lyerly also spearheaded the creation and direction of a video designed to highlight Holy Angel’s unique qualities and particular financial needs targeted to educate and motivate potential donors. For the video’s artistic excellence and ability to capture Holy Angels’ mission in a heartfelt, succinct four-minute portrayal, Lyerly was a named a Silver Winner in the 35th Annual Telly Awards international competition. This is the highest honor possible in the yearly event that recognizes outstanding work globally accomplished in film, video, commercials and related programming. In addition, we developed the angel spotlight program, provide speaker guidance and training, improve brand materials and consult on a range of marketing and PR issues.