Anne Springs Close Greenway
Anne Springs Close Greenway (ASCG), a popular, 2,100-acre nature preserve in Fort Mill, S.C., was looking for an agency to help them raise their regional visibility and secure continuing financial support, and they found a strategic partner in Lyerly Agency. ASCG asked Lyerly to create branded advertising and promotional materials designed to excite and engage visitors, to establish an emotional connection for visitors with ASCG and to attract additional funding for ASCG’s efforts. Lyerly developed a variety of materials for the Greenway, including brochures designed to promote Greenway membership and summer camps, advertising for summer camps and promoting the Greenway as a wedding and event venue.
In an effort to strengthen the existing brand, Lyerly created the tagline “Get Close to Nature” to convey a Greenway benefit and added a brand color palette to build visual consistency and a family of complementary marketing tools. As ASCG established a regional board to engage the broader community for support, Lyerly developed capital campaign materials to raise funds needed to meet the goal. In addition, we provide marketing support in naming Greenway events and strategy in maximizing membership growth at events and at the Greenway’s Recreation Complex. We are pleased to play a role in the increase of Greenway usage and the growth in memberships through our brand marketing efforts.